Fashion has always moved fast, but technology has flipped it on its pretty little head. Millennials demand different, and the fashion industry has looked to react as best as it can. One popular strategy implemented by fashion giants is to avail reduced prices; the best example being Discounts for Joules. We shop differently than we used to, millennials demand different, and the fashion industry has looked to react as best it can. More of us are shopping online from our mobile phones, Facebook has shops, retailers are using Snapchat to grab the attention of their customers.